DIGITAL CAMPAIGN & MOTION GRAPHICS
Leading multiple executions across, Digital Campaign and motion graphics stadium Jumbotron Advertising.
From key assets supplied by Nike explored treatments, design and executions that worked across a diverse set of format specifications.
CREATIVE DIRECTION | ART DIRECTION | INTEGRATED PRODUCTION & EXECUTION
All work was undertaken for, and whilst working at Tag Worldwide.
PHOTOGRAPHY & FILM
Content creation across the portfolio of hotels through Europe and America, celebrating Dorchester's collective brand values as well as each hotel's individual heritage and diversity.
Directed and produced a suite of films and personally shot all the photography on location.
The master collection film required a treatment that would represent both the Dorchester Collection shared brand service values, along with celebrating each individual hotels location, history and culture.
The content has been used in the hotels, along with on-going marketing comms such as their website and promotional material.
CREATIVE DIRECTION | ART DIRECTION | PHOTOGRAPHY
All work was undertaken for, and whilst working at Tag Worldwide.
Multiple Campaign and marketing communications across a breadth of products and channels, both direct with Sony along with lead agency collaboration.
SONY MOBILE WORLD CONGRESSS
Sony had a big story to tell – the launch of the new Xperia range and SmartWear at the Mobile World Congress Event in Barcelona.
Digital campaign execution; pre launch and post launch event. Outdoor media - Airport and Fira underground station.
Tailored messaging in English and Catalan throughout the station helped Sony engage with travelling consumers from entrance to exit.
CREATIVE DIRECTION | ART DIRECTION | INTEGRATED PRODUCTION SPECIALIST
All work was undertaken for, and whilst working at Tag Worldwide.
INTEGRATED
Working with Santander and WCRS, lead the creative output for Santander’s rebrand across their integrated campaign and marketing communications.
IN-BRANCH DIGITAL MERCHANDISING
Launched in-branch digital merchandising, leading the content strategy across their customer engagement, covering dynamic rich content playlists, consisting of campaign, product, and service messaging.
CONTENT DELIVERY STRATEGY | CREATIVE DIRECTION | ART DIRECTION | INTEGRATED PRODUCTION & EXECUTION
All work was undertaken for, and whilst working at Tag Worldwide.
PRESS
Zurich wanted to developed a strong, confident concept and messaging for their Trade Credit Risk Press ads.
Maintaining the brand look and feel - The use of blue which represents the Zurich protection. The guidelines also required a bleached/washed out background for the blue to have more impact.
The chosen treatment adhered to guidelines whilst adding a realism and power to the look and feel, through CGI and retouching.
CREATIVE DIRECTION | ART DIRECTION
All work was undertaken for, and whilst working at Tag Worldwide.
DIGITAL PUBLISHING SOLUTION
Single source cross platform dealership brochure design and execution.
LANDROVER BRAND CENTRE
Providing Landrover marketers with a functional, responsive and engaging tool to support the effective positioning and delivery of the Land Rover brand globally.
CREATIVE DIRECTION | ART DIRECTION
All work was undertaken for, and whilst working at Tag Worldwide.
A major rebrand saw Pizza Express place their Pizziolas’ craft at the heart of their marketing. Working for Adam & Eve, shot and produced content and developed online videos and DEP executions.
ART DIRECTION | INTEGRATED PRODUCTION & EXECUTION
All work was undertaken for, and whilst working at Tag Worldwide.
RICH CONTENT CREATION
Work produced at Tag for Mother London.
Responsible for the prototyping, design and development of a highly engaging and rich experience, conceived to educate consumers on the quality of IKEA Kitchens.
ART DIRECTION
DIGITAL CAMPAIGN
Working for Lowe's and A&E across multiple digital campaign executions.
Rich 'instant' ad formats, using a variable dynamic template to serve up multiple products and pricing.
Rich interactive video formats allowing the user to select and choose the right gift.
Rich interactive video - fashion and accessorise
CREATIVE DIRECTION | ART DIRECTION | INTEGRATED PRODUCTION SPECIALIST
All work was undertaken for, and whilst working at Tag Worldwide.
SPONSORS OF TOMORROW GLOBAL LAUNCH
Working with Venables Bell, extended and localised the campaign into multiple markets and channels, creating a breadth of campaign executions across Press, Digital and Outdoor. Including Intel's 'The Chase', and Friedrichstrasse Berlin station takeover, winning intels 'innovation' award.
DIENAMIC BRAND DEV & CES FILM
lead the development of Intel's flat Die’namic art – a flat visual signature used within their marketing the ‘die’ sits at the heart of Intel’s processors. Briefed to explored how the 'Die' could be used in motion graphics and explore treatments and values the project led to a large format screen commission for their CES stand, using the Die as a mechanic to showcase the work.
CREATIVE DIRECTION | ART DIRECTION | INTEGRATED PRODUCTION & EXECUTION
All work was undertaken for, and whilst working at Tag Worldwide.
PHOTOGRAPHY, IN-STORE, OUTDOOR
Working with P&G across a number of brands and products, from photography through to In-store and Outdoor conceptual development and execution.
CREATIVE DIRECTION | ART DIRECTION
All work was undertaken for, and whilst working at Tag Worldwide.
SHAKE IT, SQUEEZE IT, WIN IT
Design and execution
ART DIRECTION
CHRISTMAS GIFTS FOR YOU - FACEBOOK CAMPAIGN
Working with Adam&Eve to deliver a facebook social media campaign based on a cracker pull sharing competition. The project included a film shoot to bring to life the gameification.
CREATIVE DIRECTION | ART DIRECTION | INTEGRATED PRODUCTION & EXECUTION
All work was undertaken for, and whilst working at Tag Worldwide.
STATION TAKEOVER - BASTILLE METRO
A large Martini & Tonic. From key assets supplied, extended and amplified the look and feel for maximum impact.
CREATIVE DIRECTION | ART DIRECTION
All work was undertaken for, and whilst working at Tag Worldwide.
INTERNAL COMMS - CAREER GUIDES
Working with H&M to create bespoke career guides, celebrating the diversity, progression and opportunity across the whole business and breadth of divisions.
The projects ranged from creating bespoke updatable folders/packs through to a coffee table style guide featuring a photography shoot based on a treatment of movement and energy.
CREATIVE DIRECTION | ART DIRECTION
All work was undertaken for, and whilst working at Tag Worldwide.
DEPARTMENT OF HEALTH BRAND PHOTOGRAPHY
A refresh of their patient communications' image library. 10 day shoot across multiple locations. Treading the fine line between humanity and professionalism.
ART DIRECTION | PHOTOGRAPHY
All work was undertaken for, and whilst working at Tag Worldwide.
MONDELEZ MILKA - INTERNAL COMMS CAMPAIGN
EE - STORE SALES PRESENTER
L&G - B2B B2C INTEGRATED COMMS
RISK & COMPLIANCE - 'NO NO'S' INTERNAL COMMS
TAG - PRESENTATION MATERIAL
CREATIVE DIRECTION | ART DIRECTION
All work was undertaken for, and whilst working at Tag Worldwide.
WILLIAMS LEA REBRAND
WL TAG DUAL BRANDING & PHOTOGRAPHY
WL TAG CONNECTING FOR GROWTH LAUNCH
TRUPHONE BRAND EXTENSION
GERLACH BRAND DEVELOPMENT
ALCON BRAND EXTENSION
CREATIVE DIRECTION | ART DIRECTION
All work was undertaken for, and whilst working at Tag Worldwide.
GOOGLE NEXUS 7 - LE GRAND PROJET
MONDELEZ - MILKA LEO
5" limited edition ‘Coco Crazy’ spot
for the Belgium market.
RECKITT BENCKISER - FINISH DISHWASHER TABLETS
A day in the life of a Bento Box. 15" & 40" Japan spot to raise awareness of dishwashing tablets, and their de-germing and hygiene.
GRAZE RADIO
Real life grazing - Office | Home
CREATIVE DIRECTION | ART DIRECTION
All work was undertaken for, and whilst working at Tag Worldwide.
